At a first glance, you may think they are not related. Because they are two different things. By content, I mean text – posts, articles, landing pages, ads etc. By design, I mean how you present your ideas visually.
Blogs have the power and all the big companies use them to monetize their work, inter alia. When it comes to marketing, if you don’t blog, you don’t exist.
Content and design should complement each other, but have they an equal value?