3 easy techniques and tools that increase your productivity

You can start being productive by keeping yourself away from Facebook for a half an hour. That’s the real test!

Then, by really wanting to achieve great things. If you want to achieve great things, you’ll do what it takes.

Productivity is hard in a world with so many distractions. But if you really have a dream, you should start setting some rules that lead to self-discipline.

And try not to break them.

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Why you should use landing pages on your site – How to create a landing page that converts

Landing pages are amazing. They are in the top of the best money-making strategies in marketing. Believe it or not, they have the power to make the customers interact with your content in a way or another. Landing pages are actually those pages that stand between your customer and their decision to either take the final step or not. If they decided to take action, then the landing page did its job.

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A photo by Sergey Zolkin.

The importance of blogs – Why every business needs a blog for marketing

If you look at the biggest companies in the world, there are just a few without blogs. I challenge you to go to their websites and find the blog. Also, you’ll notice that they’re posting regularly.

If brands like Samsung, Apple or Volkswagen have blogs, I think I just made my point. Most of the time they can be found under the name “Blog” but sometimes you’ll notice they are named “Latest News” or simply “News”, pages where these companies’ communicators are writing posts about the latest announcements and releases.

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design vs content

Content vs Design – Which one matters more?

At a first glance, you may think they are not related. Because they are two different things. By content, I mean text – posts, articles, landing pages, ads etc. By design, I mean how you present your ideas visually.

Blogs have the power and all the big companies use them to monetize their work, inter alia. When it comes to marketing, if you don’t blog, you don’t exist.

Content and design should complement each other, but have they an equal value?

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video camera

Free video resources for your WordPress blog and website

A couple of months ago, I made a post that lists some of the greatest sites that offer free photos you can use on your site without having to worry about their copyright.

Now it’s time for you to know where you can find free videos as well. As today’s websites tend to be more and more based on multimedia files, it’s good to have your own video “stash” somewhere, just in case.

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3 websites WordPress is not very good at

WordPress is a large and feature-rich content management system and you can build everything you want with it. Even though it excels at so many things – that’s why it’s the best CMS on the planet these days and it always was – it has its own weaknesses. As everyone and everything does.

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baneasa grand cinema

Marketing speakers entertained the people at SEMdays Bucharest 2015

I wrote a month ago about SEMdays, an important international conference for marketing and SEO, that will take place in Bucharest this September.

Well, the event took place at Baneasa Grand Cinema last week and I really want to write down my excitement related to it. 18 great speakers attended the conference and it was a total success. At least from my point of view.

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