Landing pages are amazing. They are in the top of the best money-making strategies in marketing. Believe it or not, they have the power to make the customers interact with your content in a way or another. Landing pages are actually those pages that stand between your customer and their decision to either take the final step or not. If they decided to take action, then the landing page did its job.
If you look at the biggest companies in the world, there are just a few without blogs. I challenge you to go to their websites and find the blog. Also, you’ll notice that they’re posting regularly.
If brands like Samsung, Apple or Volkswagen have blogs, I think I just made my point. Most of the time they can be found under the name “Blog” but sometimes you’ll notice they are named “Latest News” or simply “News”, pages where these companies’ communicators are writing posts about the latest announcements and releases.
At a first glance, you may think they are not related. Because they are two different things. By content, I mean text – posts, articles, landing pages, ads etc. By design, I mean how you present your ideas visually.
Blogs have the power and all the big companies use them to monetize their work, inter alia. When it comes to marketing, if you don’t blog, you don’t exist.
Content and design should complement each other, but have they an equal value?
A couple of months ago, I made a post that lists some of the greatest sites that offer free photos you can use on your site without having to worry about their copyright.
Now it’s time for you to know where you can find free videos as well. As today’s websites tend to be more and more based on multimedia files, it’s good to have your own video “stash” somewhere, just in case.
WordPress is a large and feature-rich content management system and you can build everything you want with it. Even though it excels at so many things – that’s why it’s the best CMS on the planet these days and it always was – it has its own weaknesses. As everyone and everything does.
I wrote a month ago about SEMdays, an important international conference for marketing and SEO, that will take place in Bucharest this September.
Well, the event took place at Baneasa Grand Cinema last week and I really want to write down my excitement related to it. 18 great speakers attended the conference and it was a total success. At least from my point of view.
People always complain about Mondays and lack of coffee. I’m wondering if you hate your job that much or it’s just a misconception?